Bamboo Shoe Racks As The Fashionable Way Forward

The forward thinking fashionista of today is going green - from storing her vast shoe collection on bamboo shoe racks to shopping from luxury brands that promote green practices. With more and more trend setting brands going green it's now possible to be fashionable and eco-friendly. It is fair to say that luxury fashion brands have historically been known for excess and not restraint, so it has come as a surprise to many that the world famous Gucci brand has introduced a series of eco-friendly initiatives. The aim is to reduce the Italian fashion house's impact on the environment.

Delivering on a promise made by the luxury brand last November to reduce its carbon footprint and paper use, Gucci's signature luxury packaging is now 100% recyclable and conforms to FSC Certified paper standards. Gucci joins luxury brands Valentino, Versace and Prada in committing to a Rainforest Action Network-backed pledge to reduce paper in packaging.

Frida Giannini, creative director for Gucci said; "This project proves that you sacrifice nothing creatively when working with environmentally friendly materials. The new packaging is very beautiful and evokes perfectly the combination of Gucci's values and the traditions.I believe we have a collective responsibility towards future generations to minimise our impact on the environment."

From the clothes we buy to the way in which we decorate our homes it is now easier than ever to be stylish and eco-friendly. For example bamboo shoe racks provide the perfect combination of eco-friendly yet stylish storage for your home. Strong, durable and resistant to water, bamboo can be sourced from renewable forests making it the perfect sustainable material. And importantly, they look good!

With more and more brands adopting and promoting an eco-friendly approach, consumers will increasingly wish to reflect this in the purchases they make for themselves and for the home.